Inbound Marketing vs Outbount Marketing. How many times have you been followed nonstop by a product on the internet? Well, that is a remarketing list poorly made, that is a brand screaming “Buy, buy”. It’s the perfect way to “Not” make a sale, at least, right now.
The Outbound Marketing is that traditional external advertising, TV, radio, massive, incontrollable, immeasurable and more importantly more expensive, direct and invasive, centered on the product and its benefits.
The Inbound Marketing, on the other hand, is that voice over our shoulders that keeps telling us what we want to hear, the one that, apparently, doesn’t sell us anything and it’s only interested in creating value, knowledge and quality content for us. This is center on the person and even though what’s at the end of the road is a conversion, a lead, obtaining personal data or a purchase action, it’s centered on the process and the person.
There’s a big leading character in these two processes, content, and that is my personal vision. Every person has a particular way of interacting with reality and the content that they consume is the gate to this interaction, while the person is interacting with it, it’s also creating interests, behavioral, philosophic and consumption habits social networks.