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Artificial Intelligence: a Modern Approach
Artificial Intelligence (AI) aims to create machines that can execute a chain of reasoning similar to Human Intelligence by means of algorithms or decision trees. At present, algorithms have been developed that not only can reason but also that they can learn on their own. This represents a considerable advance considering that these machines can develop a formidable level of autonomy.
The Artificial Intelligence Phenomenon [AI] is nothing new. It is a development started in the 1940s thanks to some articles by Alan Turin, a British Mathematician. It has roots that go back to the Greek Logic Treaties and to Mathematics of Arabic origin. We can obtain benefits from the spread of Artificial Intelligence in the 21st century thanks to lower costs of an enabling environment of high Internet speeds, greater power in data processing and better storage conditions
Where is Artificial Intelligence Used?
Artificial intelligence is present in more ways than we know, from our cell phones to algorithms that centrifuge organic tissues in search of cancer cells, or our personal assistants such as Siri or Alexa. It is also widely used in daily analyses to predict climate, traffic patterns, stock market trends as well as everything related to the control of epidemics and major changes in human health.
How Artificial Intelligence Can be used in Marketing?
AI is a predominant element in the beginning of this new decade. It includes creating a strategy of “Lookalike Audiences“ in Facebook Ads through the configuration of a Remarketing campaign in Google Ads to the analysis of words, search terms and keyword research so that the sites respond better to the new Google BERT update.
We use AI tools such as those found in AWS or IBM Watson, to perform predictive analyses of Customer behavior, calculations of purchase trends, interests, facial recognition, analysis of voice call intention, chat boots and a wide range of benefits that seek to automate processes and improve the performance and efficiency of our marketing efforts.
“Artificial Intelligence and the New Era”
AI is a predominant element in the beginning of this new decade. It includes creating a strategy of ” Lookalike Audiences” in Facebook Ads through the configuration of a Remarketing campaign in Google Ads to the analysis of words, search terms and keyword intentions so that the sites respond better to the new Google BERT update.
Discover here how artificial intelligence tools can automate your processes for the benefit of your business.