1: A page in our domain that has a name like the location where we want to position ourselves.
2: Text (original) on this page with a description of the place…what is it like to live in West Palm Beach or in Miami Beach, etc. with words that can be connected with our target inside of this text. Property near the beach, ocean views, visit the canal, properties with access to the canal, etc.
3: Images taken here…(this the search engine knows by the EXIF file) or with EXIF files modified by us.
4: In order to finalize a selection of properties taken from CMR segmented by the physical zip code in which we want to position ourselves.
The sum of all of this is that the search engine understands our page as the most suitable to show before a search related to the site where we want to be positioned.
The next step is to create a property file for each of the locations where we want to have a presence and link them to the homepage.