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In the world of innovation there are many products and many success stories which have hardly needed investment in marketing. I am talking about applications like WhatsApp or Waze. The iPhone, for example, did not need a huge advertising escalation when it was born. Everyone who had an iPhone would talk about it and upload videos to YouTube. And it expanded with little marketing support. The great marketing of the iPhone was the product itself, the innovation it presented in front of its competitors. This is called word of mouth marketing or Inbound Marketing
The Toyota Prius, the first hybrid we see in large numbers in European cities, in most cases working as taxis. The product itself, its value proposition and innovation, make it the most important part of marketing. If that happens to you, if your electronic store goes viral thanks to a copywriting campaign or effective inbound marketing strategies, you have a lot of the Advanced path. From then on, your clients will collaborate with you in the expansion of that business with minimal marketing investments.
Promote your Online Store with us!
The Toyota Prius, the first hybrid we see in large numbers in European cities, in most cases working as taxis. The product itself, its value proposition and innovation, make it the most important part of marketing. If that happens to you, if your electronic store goes viral thanks to a copywriting campaign or effective inbound marketing strategies, you have a lot of the Advanced path. From then on, your clients will collaborate with you in the expansion of that business with minimal marketing investments.
Communication Channels
Finally, you must open all communication channels to customers. Users are the most important thing you have. Telephone, programmed assistance robots that understand, recognize doubts and resolve them, chats, e-mail… all communication channels with your clients must be operational to resolve doubts, to attend to complaints. Every complaint is a reason for learning, and for improvement.
Also we cannot forget the competition, the competition is something that happens outside the environment of our store but we have to investigate it, we have to follow it, identify its weaknesses, where we can influence to be more successful.
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