The chain of electronics and computer stores had moments of low sales, which used to coincide with their clients’ moments of leisure and work, since they were in their offices. At the same time, the store employees spent long hours wandering through stores with no customers to attend, a situation that generated stress and demotivation. Each employee carried a smartphone in their pocket during their working hours. These employees had worked for years establishing the confidence of their consumers, who many times asked for their advice before making the final purchase decision. Someone from Best Buy came up with the idea of creating a hashtag to receive all customer inquiries and resolve all their doubts when deciding on the purchase of any electronic device. This strategy could have branched out into concrete doubts, such as which television should I buy? Or what memory should my next iPad have? Instead it focused on a generic hashtag in which employees could reply via Twitter to their customers and thus guide their purchasing decisions.