My name is Ferminius and I develop marketing digital strategies based on resources such as organic positioning, pay per click, online content creation and social media. My experience started back in 2010 when you could still fool search engines with strategies like “cloaked content” and meta-tags. Today, ten years later and more than 5,000 updates to the indexing algorithm, the digital ecosystem is becoming more specific. We have to take into account all the factors needed to consolidate our presence on the Internet.