Digital Marketing offers a series of possibilities and tools to achieve our goals and one of the most powerful is SEO. SEO or Search Engine Optimization refers to a number of factors to keep in mind to make our website “friendly” to search engines. This relationship is established online and offline, in other words, from the site boundaries inward and from the site boundaries outward. The relationship of the elements that make up the Web page, internal linking, levels of importance, content strategy, navigability, and user interface and user experience. Link building, external linking, local positioning, and the Relationship of the elements that make up the Web with the rest of the digital ecosystem, are all basic elements that add value to achieve a good ranking position in Google.