Notes · Operations Desk
Journal — notes from the operations desk.
I write about what I see inside real accounts. No newsletter, no guest gurus, no SEO bait. A note when I actually have something to say. Read at your own pace.
2026.05.14
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2026.04.09
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2026.03.21
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2026.02.14
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2026.01.30
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Real estate schema — the canonical stack for listings in 2026.
Seven schema types, three deprecated models, and the operator method that took 27 listings to page one across 38 hyper-local queries.CPL is not a marketing metric.
It's a pricing metric. Miss that, and you'll buy the wrong solution twice a year — once at the start of the campaign, once at the post-mortem.How to measure an LLM agent that actually bills.
Four KPIs, two dashboards, one kill switch. Everything else is a demo dressed up as production.AI theater: a bestiary.
Five species of vendor calling it "AI" when it's really just a template, a wrapper, or a junior with a chatbot tab open.Against the infinite retainer.
Why I charge by delivered system, not by accumulated hours — and how to check whether your current arrangement is actually working.Want this in your inbox?